Difference between revisions of "Culture Jamming"
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Examples: [http://consumerist.com/2011/10/burger-king-diabetes-billboard.html Burger King billboard modification]. | Examples: [http://consumerist.com/2011/10/burger-king-diabetes-billboard.html Burger King billboard modification]. | ||
| − | [http://www.yeslab.org/ The Yes Lab] (home of the Yes Men) recently put up a site called [http://coalcares.com/ CoalCares.com], a parody suggesting that coal company Peabody is interested in doing something about the health impacts of coal on children. (How dare they!) Peabody responded, predictably, by threatening a lawsuit.[http://www.grist.org/coal/2011-05-13-coalcares-responds-to-peabody-legal-threat More]. [On the other hand, [http://www.loe.org/shows/segments.html?programID=11-P13-00019&segmentID=3 Children’s books publisher Scholastic] is taking money from the coal industry to teach elementary students the benefits of coal. | + | [http://www.yeslab.org/ The Yes Lab] (home of [http://theyesmen.org/ the Yes Men]) recently put up a site called [http://coalcares.com/ CoalCares.com], a parody suggesting that coal company Peabody is interested in doing something about the health impacts of coal on children. (How dare they!) Peabody responded, predictably, by threatening a lawsuit.[http://www.grist.org/coal/2011-05-13-coalcares-responds-to-peabody-legal-threat More]. [On the other hand, [http://www.loe.org/shows/segments.html?programID=11-P13-00019&segmentID=3 Children’s books publisher Scholastic] is taking money from the coal industry to teach elementary students the benefits of coal. |
UCSC Community Studies graduate Jen Lopez ('07) talking about her career and working as a line producer with [http://theyesmen.org/ The Yes Men] on their [http://theyesmenfixtheworld.com/ recent movie]. [http://www.youtube.com/user/maurice11#p/u/3/Xqzmk5Gvsg4 video interview]. You can participate too: currently there's a [http://theyesmen.org/blog/leaks-led-to-chevron-we-agree-takeover-activist-campaign-expands design competition] to counter the Chevron [http://en.wikipedia.org/wiki/Greenwashing greenwash] We Agree ads] | UCSC Community Studies graduate Jen Lopez ('07) talking about her career and working as a line producer with [http://theyesmen.org/ The Yes Men] on their [http://theyesmenfixtheworld.com/ recent movie]. [http://www.youtube.com/user/maurice11#p/u/3/Xqzmk5Gvsg4 video interview]. You can participate too: currently there's a [http://theyesmen.org/blog/leaks-led-to-chevron-we-agree-takeover-activist-campaign-expands design competition] to counter the Chevron [http://en.wikipedia.org/wiki/Greenwashing greenwash] We Agree ads] | ||
Revision as of 00:22, 22 October 2011
Culture Jamming is sort of like some martial arts that use the force of the attacker to disable him. In this case, the tools of marketing are used to expose the tools of marketing (and sometimes the deceptions of corporations). Note: we do not necessarily endorse the messages or tactics of all practitioners.
One of the best known groups is Adbusters, headquartered in Canada. They are best know for their spoof ads.
Examples: Burger King billboard modification.
The Yes Lab (home of the Yes Men) recently put up a site called CoalCares.com, a parody suggesting that coal company Peabody is interested in doing something about the health impacts of coal on children. (How dare they!) Peabody responded, predictably, by threatening a lawsuit.More. [On the other hand, Children’s books publisher Scholastic is taking money from the coal industry to teach elementary students the benefits of coal.
UCSC Community Studies graduate Jen Lopez ('07) talking about her career and working as a line producer with The Yes Men on their recent movie. video interview. You can participate too: currently there's a design competition to counter the Chevron greenwash We Agree ads]
